We all hear “if there were no sales, there’d be no business”, and it’s true. But winning someone over is only part of the job. What you do with them once they’ve joined is just as important. People argue that sales teams are more important than engagement or customer service teams, but I think it […]
When running any organisation, risk mitigation is high on the list of priorities. For membership organisations, or any subscription model, a big red flag for me is a single entry point in the year. Some membership organisations have every renewal falling on the same date. It was COVID that really highlighted how risky that is. […]
The other day my goddaughters told me that they were about to live through their seventh prime minister. At the ages of 10 and 12, they are not that into politics. When I asked them if they could name them all, Boris Johnson was referred to as "that dude" and David Cameron "the Brexit one". […]
Since starting Markson Partners, one of the key adjustments has been operating without a board or executive structure above me. For most of my career there was always that layer setting direction, providing challenge, and creating the framework within which everything else sat. There was also something less formal but just as valuable: being able […]
I started the year with a long list of New Year’s resolutions, but one theme kept coming up…less waste. My original list included reducing food waste, saving money, and making better use of my time. When I looked at it properly, it became clear they were all really about the same thing. Making better use […]
There's a lot of work that goes into running a business that doesn't actually make any money. But it still has to be done, especially in the start-up phase. It’s all the behind-the-scenes stuff that quietly holds everything together. It’s not always the exciting part, but it’s the part that keeps things steady and makes […]
Starting Markson Partners meant being across everything, including the technical side. From systems and software to all the smaller practical bits, I have been teaching myself as I go and figuring things out one login at a time. I have spent more time on YouTube and help forums in the last few weeks than I […]
Since starting Markson Partners, I’ve been getting used to a new way of working. Essentially, for the first time in my career, I’m genuinely finding my own way. Plenty of my previous roles have given me a lot of flexibility. But now it’s completely up to me when I work – and when Markson Partners […]
